Video content, is it the future of Digital marketing?

Video content or Text form content?

What do you think is more popular in the digital media scene?

video content

Just by reading this statement: “By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled” one would start to think that online video content has blown up out of the blue. But the truth is, that online video content has been a major key factor into why major digital companies such as YouTube & Snapchat even exist in this day and age.

But why do people easily get attracted to online video content over other digital media content and why do companies focus on creating more video content ? Because of these few main points:

  • Online video is a key means for people to satisfy their information and entertainment needs
  • Increased Customer Conversions
  • Stronger Emotional Connections
    • Video is the most powerful way to evoke emotions online. It’s amazing because it offers a bundle of attributes above and beyond traditional content like tone of voice, face expressions, and music, to name a few.
  • Rise in Accessibility
    • While creating a video used to take many months and many thousands of dollars, the production of great video content has become much more affordable in the last few years. Companies like VideoMakerFXGoAnimate, and Sellamationsmake the creation of video as easy as writing a blog.
  • Better Email Click-Throughs
    • You slaved over that email copy for days and it contains important information for your customers! But does it resonate? Will it drive results? Will recipients even read it? Enter: video. The use of video in emails has been shown to double click-through rates
  • Higher Retention Rates
  • Greater Optimization Opportunities
    • How much of your latest blog post did readers consume? Did they re-read parts of it? Or come back to it later and read it again? Did they share it with friends? The truth is, it’s pretty hard to answer these questions on text-based content because there is no easy way of finding that information and turning that information into data for us to use
  • More Video-favored Technology
    • With the increased consumption of video and the resulting rise in production, technologies are leaning more and more towards favoring the video-marketer.
  • Higher Engagement
  • Stronger Consumer Attention
    • Videos have been proven to demand more consumer attention than any other medium. And while we’re in the midst of what some might call a content-overload for consumers, capturing attention is particularly key
  • Improved SEO

 

So What do you prefer now?

Video content or Text form content?

 

video content

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